What's New


July 2022


WISC becomes one of the first dual branded KENNAMETAL and WIDIA Distributors.  Representing industry leading cutting tool technology with high level product knowledge and support from our experienced team.  See more of these amazing products on the KENNAMETAL page  


May 2022


WIDIA releases the new 2022 Master Catalog with their complete product line in one catalog reference.  Please download the new catalog on our WIDIA page.  


January 2020


WIDIA releases new product updates in the ADVANCES 2020 catalog


December 2019


WISC adds new supporting machines to the STARBUCX grinding facility.  The best equipment produces the best results.  That is just one reason why you can count on us!


January 2019


WIDIA releases their new ADVANCES catalog for 2019.  Many great new updates to reduce costs and improve productivity. 


January 2018


STARBUCX releases three new products for general purpose milling applications.  Ask your sales representative for more information


January 2017


New online ordering features through the WISC website.  Now its easier than ever before to order your tooling!




STARBUCX tools has started work on many New and Innovative Product Lines.  Contact WISC to test out some of our new Solid Carbide cutting tools.  We have a FREE no obligation test policy for all customers.  




We have added many new machines to better service our customers needs for Special Tooling especially in the area of HSS tools.  Multiple grinders have been purchased to expand our grinding capabilites.


September 2015


WISC Celebrates its 30th anniversary!


August 2015


WISC Updates Customer Application Website


We have fully implemented online ordering capabilities through our website.  The link is active on our homepage.  Please contact your WISC Respresentative for more information. 


September 2014


WIDIA Releases NOVO application


NOVO provides the digital power to get information quicker than ever before. The result is the benefit of knowing that you have the right tool to do the job.  Here is the link to the WIDIA NOVO WEB APP


August 2013


WISC releases new Customer Application Website.  Contact your WISC Sales Representaive for more information.


January 2011


Welcome to WISC's New Online Presence where you will find current information and updates about our business.


September 2010


WISC celebrates 25 years of servicing Wisconsin manufacturing.


August 2007


WISC opens 5000 square foot Grinding Facility to Manufacture and Refurbish Solid Carbide Cutting Tools.


July 2005


WISC opens Sales and Marketing Facility in Franksville, WI.